With pay-per-view, activists offer passersby $1 to watch our 10 Billion Lives video before collecting a pledge to eat more vegan meals and discussing the video with the viewer. This is some of the most rewarding and effective activism we know, but it takes some preparation and hard work!
To hold your own Pay-Per-View event, follow these steps:
You will need:
You will need:
College campuses, festivals and fairs are all great places to hold a PPV event. Consider the following when choosing a location:
If using a DVD player:
If using a laptop computer:
If using several laptop computers:
*Tip: When using the VLC player, you can use the spacebar to start and pause the movie easily.
Prepare the brochures you received by stuffing a dollar inside each one. Reimbursement for dollars distributed will be sent either by mail or PayPal within 2-4 weeks.
Plug in your headphones and test the volume. We recommend three pairs of headphones, so start by plugging two splitters into your device to create three outputs.
There are a number of ways to volunteer, whether you are inviting passing people to watch, setting viewers up on screens, holding a sign, talking with viewers after they’ve watched and collecting sign up information, or all of the above. Our valued volunteers help us increase our impact!
Promoter: Attracts passersby to participate.
Liaison: Guides participants to the viewing area and starts the video when they are ready. Once the video is done, the liaison instructs participants to stand up and talk to a debriefer away from the viewing area.
Debriefer: Discusses the video and addresses any questions or comments the viewer may have about what they’ve just witnessed. It is important that the debriefer collects sign-up information from participants after they have watched the video.
Attract more viewers by being happy, inviting and engaging. Look around nearby areas and find people who are sitting down or casually walking. Start off with a smiling friendly “Hello, we’re paying people a dollar to watch a four minute video” and perhaps point towards your table or booth.
When it becomes busy, most "promoters" can move to become debriefers and liaisons. Typically a crowd around your booth will attract more viewers on its own!
As activists, the language that we use is very important. If someone asks what the video is about, simply tell them “it’s about the treatment of animals on farms.” DO NOT say it is about veganism, vegetarianism, factory farms, animal rights etc. If you don't mention their food choices, they'll feel less threatened by the proposal.
Once the video is over, each viewer is asked to take a pledge. They are given the option of choosing between eating animal-free between 0 and 7 days a week. Pledges must be collected to receive credits and reimbursement.
While they are completing the pledge, start by asking “How did you feel about the video” or “What did you think about what you saw?”
Let the viewer do most of the talking by asking pointed questions. For example, if you feel a conversation is going well, you can ask the viewer if watching the video has them considering reducing their consumption of animal products. When they say yes, ask them what seems like a reasonable place for them to start.
Remind them that while the video is depressing, it should also be empowering! Give viewers information on local vegan restaurants, grocery stores, and food options.
At least 3 photos are required per event. Photos of viewers' reactions are great, but sometimes hard to get. Please at least show us your set-up and some viewers.
Coordinators MUST complete an event report within 3 weeks of the event in order to receive CAN credits.
In order to receive reimbursement and CAN credits, you MUST have each viewer's first name, email address, and number of days pledged to go vegan (regardless of the number), as well as 3 photos of the event.
Transcribe viewer sign-up sheets into an event report spreadsheet using Microsoft Excel, Google Docs Spreadsheet, or similar software. Save the event report spreadsheet as a CSV file and upload it along with your best photos. For instructions on how to do this, visit our guidehere.
If you paid for table space, upload your receipt to receive 50% reimbursement for the cost. If your event was not successful, we will ask that you not return to the same location.