With pay-per-view, activists offer passersby $1 to watch our 10 Billion Lives video before collecting a pledge to eat more vegan meals and discussing the video with the viewer. This is some of the most rewarding and effective activism we know, but it takes some preparation and hard work!

To hold your own Pay-Per-View event, follow these steps:


Step 1: Collect equipment for your event

You will need:

  • 2 laptops, portable DVD players or other video-playing devices
  • Headphones (the more the better - splitters are key!)
  • 1 table
  • Stools

If you do not own this equipment, you can ask to borrow from friends, family, or local activists. If you can’t find equipment to borrow or cannot afford to purchase it, please contact This email address is being protected from spambots. You need JavaScript enabled to view it. - we may be able to help!


Step 2: Request your materials

You will need:

  • Follow-up "100 Lives" brochures to give to each viewer (available in the Free Literature section of the CAN store) You must use this literature in order to receive CAN credits.
  • Sturdy signs ("Get Paid $1 - Watch a 4-Minute Video")
  • Viewer pledge formsclick here for the form to use.  (CAN credits are awarded based on the number of viewers who complete the pledge form, regardless of their pledge level). Once you're done with your event, click here to learn how to upload the data.
  • The 10 Billion Lives video (more information on how to download it here.)


Step 3: Choose a location

College campuses, festivals and fairs are all great places to hold a PPV event. Consider the following when choosing a location:

  • Find out if you need permission to set up a table or if you can set up in a public space without permission
  • If you’re holding an event on campus, contact a student group working for similar causes to partner for the event
  • Find out if you can be provided with electricity. If you are holding your event outdoors, bring back up batteries so you can hold longer events
  • Locations that attract crowds mainly in the ages 13 to 25 will help boost your number of viewers. We’ve found that this age group is most receptive to the dollar offer


Step 4: Test your device to play video before holding your event!  

If using a DVD player:

  • Either request a DVD from the CAN store -or- download the video in English or Spanish and burn the video to DVD yourself
  • Test the DVD before the event! Some fickle DVD players will not play burned DVD's

If using a laptop computer:

  • Create a new account on your computer to use to play video (this will keep personal information safe)
  • Download 10 Billion Lives in English or Spanish and save the file to your desktop
  • Install VLC player for PC or Mac
  • Test the video by playing it on VLC before your event

If using several laptop computers:

  • Download 10 Billion Lives in English or Spanish and save the file onto a thumb drive for easy transfer between computers
  • Save the file onto the desktop of each laptop
  • Install VLC player for PC or Mac
  • Test the video by playing it on VLC before your event

 *Tip: When using the VLC player, you can use the spacebar to start and pause the movie easily.


Step 5: Set up for your event

Prepare the brochures you received by stuffing a dollar inside each one. Reimbursement for dollars distributed will be sent either by mail or PayPal within 2-4 weeks.

Plug in your headphones and test the volume. We recommend three pairs of headphones, so start by plugging two splitters into your device to create three outputs.


Step 6: Assign tasks to volunteers

There are a number of ways to volunteer, whether you are inviting passing people to watch, setting viewers up on screens, holding a sign, talking with viewers after they’ve watched and collecting sign up information, or all of the above. Our valued volunteers help us increase our impact!

Promoter: Attracts passersby to participate.

Liaison: Guides participants to the viewing area and starts the video when they are ready. Once the video is done, the liaison instructs participants to stand up and talk to a debriefer away from the viewing area. 

Debriefer: Discusses the video and addresses any questions or comments the viewer may have about what they’ve just witnessed. It is important that the debriefer collects sign-up information from participants after they have watched the video.


Step 7: Attract passersby

Attract more viewers by being happy, inviting and engaging. Look around nearby areas and find people who are sitting down or casually walking. Start off with a smiling friendly “Hello, we’re paying people a dollar to watch a four minute video” and perhaps point towards your table or booth.

When it becomes busy, most "promoters" can move to become debriefers and liaisons. Typically a crowd around your booth will attract more viewers on its own!

As activists, the language that we use is very important. If someone asks what the video is about, simply tell them “it’s about the treatment of animals on farms.” DO NOT say it is about veganism, vegetarianism, factory farms, animal rights etc. If you don't mention their food choices, they'll feel less threatened by the proposal.


Step 8: Debrief participants

Once the video is over, each viewer is asked to take a pledge. They are given the option of choosing between eating animal-free between 0 and 7 days a week. Pledges must be collected to receive credits and reimbursement.

While they are completing the pledge, start by asking “How did you feel about the video” or “What did you think about what you saw?”

Let the viewer do most of the talking by asking pointed questions. For example, if you feel a conversation is going well, you can ask the viewer if watching the video has them considering reducing their consumption of animal products. When they say yes, ask them what seems like a reasonable place for them to start.

Remind them that while the video is depressing, it should also be empowering! Give viewers information on local vegan restaurants, grocery stores, and food options.


Step 9: Take photos!

At least 3 photos are required per event. Photos of viewers' reactions are great, but sometimes hard to get. Please at least show us your set-up and some viewers.


 Step 10: Submit your event report

Coordinators MUST complete an event report within 3 weeks of the event in order to receive CAN credits.

In order to receive reimbursement and CAN credits, you MUST have each viewer's first name, email address, and number of days pledged to go vegan (regardless of the number), as well as 3 photos of the event. 

Transcribe viewer sign-up sheets into an event report spreadsheet using Microsoft Excel, Google Docs Spreadsheet, or similar software. Save the event report spreadsheet as a CSV file and upload it along with your best photos. For instructions on how to do this, visit our guidehere

If you paid for table space, upload your receipt to receive 50% reimbursement for the cost. If your event was not successful, we will ask that you not return to the same location.