Leafleting is an easy and effective way to inform people of how their daily choices affect the lives of animals. This simple tactic of outreach can educate and empower individuals to align their values with their practices by choosing compassionate food options.
Follow these simple steps to get started:
Once you are registered as a CAN coordinator, you can order free "Have We Been Lied To?" brochures from the store. All leaflets are free, however we ask that you start out with a smaller quantity (in increments of 500) for your first order, but we'll happily send larger quantities for future requests. You must use FARM literature in order to receive CAN credits.
To use your time most effectively, choose a location with heavy foot traffic. College campus quads where students pass between class periods, high schools when class lets out for the day, outside concerts either before or after shows, environmental festivals and cultural parades are all ideal places to reach socially conscious audiences.
Locations that attract younger crowds will also increase your impact as younger people are generally more open-minded and often beginning to make their own food choices and formulate their opinions, attitudes and values. Subways and bus stop terminals during rush hour are great places to reach many in a short period of time as well.
Regardless of whether it’s your first or hundredth time leafleting, we can all take strides in improving our strategy. Be confident, extend a leaflet in front of you to each person that passes. Don't hesitate to approach people sitting nearby if foot traffic is low. If it’s your first time and you’re nervous, team up with a friend or local animal rights group to feel better supported.
The more you leaflet, the more comfortable and confident you will become. Click here for tips to help you along your way.
1. Dress to impress: Though our leaflets will do the talking for you, first impressions are important. Consider dressing to your audience, in a manner that will lead them to recognize you as someone relatable or influential. Our focus is to educate others on the plight of farmed animals and we want to avoid allowing our attire to distract from this ultimate goal.
2. Make a statement!: Begin with a greeting such as, “Hello, info on helping animals” or “Good morning, help stop suffering.”
3. Stay loose and smile: Keep an open, comfortable and loose stance and posture while facing oncoming foot traffic. The way you hold your body will influence the rate in which passerby will accept your leaflet. Smile, be warm and have fun! When someone turns down a leaflet, give them a thumbs up or offer a “Thank you, have a great day.” Oncoming passerby are more likely to take your literature if they witness you interacting positively with others.
4. Stay positive!: Rejection is a part of leafleting, so it’s important to remember the people you are reaching. Avoid confrontations or arguments and focus on those who are open to your message. This may be the first time someone has considered a vegan lifestyle so each interaction is an opportunity to plant positive seeds of change. Just by leafleting an afternoon at a college campus or outside an evening concert, you will inspire lifelong transformations for countless people.
5. Know your rights: Under the First Amendment, you are protected in distribution of leaflets on streets and sidewalks of public spaces. Most public property, including state-funded universities and colleges, and the streets that run through their campuses are places where you can leaflet. Many college campuses also have a designated “Free Speech Zone,” making it easier for you to identify where to practice your First Amendment rights. You are also protected at festivals held on public property. If you are on public property, you will rarely encounter a problem. If met by resistance from authority however, ask if the property is public or not. If not, apologize and pack up for the day.
Make sure to keep an accurate count of how many brochures you passed out at your event. In order to receive CAN credit, you must submit a minimum of three photos, one of which shows you leafleting, with your CAN event report. We suggest bringing a cheap camera or asking a trustworthy person to take your picture with your phone.
Every leaflet you pass out earns you credits that you can exchange for gift cards to vegan businesses, supplies to enhance your activism, or cash!